Google Assistant is Getting a “Your News Update” Feature
Google Assistant is getting a major upgrade centered around how the voice-powered platform recites the news to you.
Already, Google Assistant has several ways of fetching and delivering the news. Users can ask you for specific topics, get the latest or just get bombarded by everything from a specific news provider.
Now with a new “Your News Update”, the Califonia-based tech company is betting big time on its algorithms to find and get you news relevant to your interest.
The new update to Assistant is similar to how the search giant uses its algorithmic prediction based on location, buying habits, and other specific details to tailor ads to users. Only this time, Google is using how it delivers ads to deliver what it thinks is news relevant to you.
Google has partnered with several high-profile entertainment and news broadcasting companies like ABC, NBA, The Daily, New York Times, CNN including smaller radio stations. Google will scan the audio source of these stations and match them with data it already has on you, and finally predict news it thinks is relevant to you in the form of bites.
Google will layout the feed for audio the same way it does with Google news only this time you don’t have the luxury of scanning through the list yourself and picking the news you would like readout.
However, on top of being able to tell Assistant to “skip” the current news it’s reading out, you can head to settings and tweak it to your preference.
Your News Update is currently only available in English and temporarily exclusive to the United States. But Google is hoping to expand internationally within next year.