Google Badly Wants You to Switch to a Chromebook
Ten years ago, Google released its first in-house operating system called Chrome OS. Its main and somewhat only selling point? Have all user data reside in the cloud where retrieval is easy regardless of what happened to the hardware the user uses.
Though the idea sounded intriguing, it was obvious the platform isn’t robust enough to immediately make a significant impact on a market seemingly dominated by the much more established offerings from Apple and Microsoft.
Google’s best bet was to start relatively slow and target the educational sector offering its platform on devices that are cheap while also making little additions like educational centric apps.
This helped the platform a lot as it was largely ignored by Apple and Microsoft whose main customer based centered around enthusiasts and professionals.
After ten years, Chrome OS is rolling up its sleeves and ready to take on everyone. The platform is now a far cry from what it was ten years ago.
With support for Android and Linux already giving it a very strong footing and significant market share, the industry’s slow migration to the Cloud implies Chrome OS could be the dominant operating system of the future.
Google sensing its newfound strength is taking full advantage of the rising popularity of Chromebooks by invoking a new marketing strategy and an impressively conjured up landing page.
You have to actually see the page to know Google isn’t messing around. The landing page is filled to the brim with information about almost anything that has to do Chromebooks in particular and the entire Chrome OS platform general.
There is an entire page dedicated to those that want to make the switch from platform x to Chrome OS with detailed and cohesively constructed guides. A completely refined Q&A section, a comprehensive explanatory of Chrome OS, and informative yet hilarious ads from Climate Change pioneer Bill Nye.
At the core of new push, is Google’s message that switching to a Chromebook relieves you of all the frustrations that accompany other platforms like slower updates, abysmal boot times, and the fluid user interface that rarely distract from the most important feature of using your device– Actually using it.
Google wants your Chromebook to be your daily driver and the company is seemingly putting together all the needed ingredients to turn it into one.
In retrospect, Google is still maintaining its core message but the new landing page hints at a shift in the desired driving force.
With services like Stadia already primed and ready, A Chromebook could eventually be the only computer you need.